Hello, I'm Jade McCall

Welcome to my digital resume!
It's kind of under construction, but check it out.

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What's my education?

Bachelor of Arts in Journalism

Hofstra University, Hempstead, NY

Class of 2014

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How's my skillset?

Main Skills

AP Style Knowledge

Audio & Video Editing

Copy Editing & Writing

Digital Marketing

Graphic Design

HTML & CSS Knowledge

Marketing Strategy

Market Research

Paid Advertising

Social Media Management

Website Front-End Building

Website Management

Tech & Tools

Microsoft Office Suite

Adobe Creative Suite

Google Apps

CRM (Hubspot & Sage)

Email Marketing Platforms

Web Management Systems

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What's my experience?

E-Marketing Specialist

Medical Indicators - Hamilton, NJ

March 2017 - Present

  • Oversee creative direction and content strategy on company websites, social media, marketing materials, and digital marketing output.
  • Developing new user-friendly websites/landing pages for corporate and e-commerce platforms and produce budgeted digital marketing campaigns for new brand visibility.
  • Manage relationships with graphic designers, regulatory department, and outside vendors to ensure materials and deliverables meet quality standards.
  • Lead company’s direct-to-consumer move and expanded capabilities through omni-channel marketing.
  • Write high-level copy for email marketing, company materials, website content, and internal communications.
  • Use metrics and measurement tools to maximize ROI and develop targeted marketing strategies.

Digital Media & Web

Freelance

June 2016 - February 2017

  • Produced content for social media and web campaigns.
  • Developed easy-to-edit websites and page templates for nonprofit organizations and clients.
  • Created brand guidelines, website use-guides, and conducted walkthroughs for client websites.
  • Educated and trained clients on multi-channel best practices in digital media.

Digital Strategist

Red Rooster Group - New York, NY

June 2015 - June 2016

  • Promoted to Digital Strategist from Marketing Intern.
  • Conducted market research and brand analysis to fully understand client needs. 
  • Created and structured websites so that clients can easily edit them.
  • Launched digital media and public relations campaigns.
  • Copywriting for print, web, and proposals.
  • Developed marketing, web, social, and advertising strategies.
  • Managed company’s digital presence through web, social and SEO efforts.

Marketing Intern

Red Rooster Group - New York, NY

February 2015 – June 2015

  • Analyzed clients’ marketing objectives and developed marketing strategies.
  • Conducted website, social media, analytics, and brand reviews for companies and nonprofit organizations.
  • Managed website, social, and other digital-facing parts of the business. 
  • Developed website strategies, site maps and wireframes.
  • Wrote content for brochures, blog posts, press releases and proposals.

Social Media Intern

Blogger Week - Washington, D.C.

February 2014 – May 2014

  • Executed social media campaigns to promote and launch the Blogger Week brand.
  • Provided online community outreach and real-time coverage of events.
  • Used social management tools to plan and execute digital marketing strategies.

Social Media Intern, Celebrity Watchdog

BlueLink Marketing, LLC - New York, NY

February 2013 – May 2013

  • Developed, maintained, and curated Celebrity Watchdog’s social media presence.
  • Tripled traffic to their website with a constant flow of content and use of analytic insights.
  • Contributed to articles across the company’s various blogs.